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  • Multiple Locations
  • Marketing

Chief Marketing Officer

  • Reference #: 1992298
Multiple locations

Kitchener, Ontario | Remote | Remote - USA | Toronto, Ontario

The mission of the Chief Marketing Officer is to build a world-class Marketing function at D2L. Ensure education and corporate markets understand D2L’s value today and long into the future. Be D2L’s voice, creative mind, insightful data-driven learner, brand builder, and act as a force multiplier to drive growth.

The mission of the Chief Marketing Officer is to… 

The mission of the Chief Marketing Officer is to build a world-class Marketing function at D2L. Ensure education and corporate markets understand D2L’s value today and long into the future. Be D2L’s voice, creative mind, insightful data-driven learner, brand builder, and act as a force multiplier to drive growth.


  • With your exceptional proven outcomes of success and marketing expertise on a global scale; grow an amazing team
  • Execute with a “hands-on” approach– we have built a great business and are focused on accelerating growth and moving into new markets. We need someone who can roll up their sleeves and help the team scale our approaches and results as we strive to $1B in revenue.
  • Develop clear insights and learn quickly what is working and not working on all the marketing activities – continuously using analytics to adapt, learn, and grow faster
  • Nurture opportunities and help execute the steps it takes a prospect to go from understanding they need to transform their learning experiences, to actually selecting D2L as a partner, and then building a lasting lifetime relationship with the company
  • Represent D2L's voice in the markets we serve – from customers, prospects, analysts, and trends. Develop go-to-market strategies and resources to help us open up new geographies and industries
  • Be a brand champion and help build a consistent and well-integrated overall experience – from social to web to experiences at our events and with our company.
  • Be a force multiplier to help us build a compelling value proposition, differentiation, packaging, and everything else it takes to build a global leader
  • Continue to strengthen the thought leadership at D2L

At a high level:

  • The Chief Marketing Officer at D2L is responsible for driving all product marketing strategies; mapping the right language that will resonate with the right audience as well as execution for this fast-growing leader in the digital learning space
  • Additionally, the Chief Marketing Officer will partner closely with the Sales and Product organizations on demand generation and funnel-to-close approaches and execution
  • Direct areas of responsibility include brand awareness, corporate and product messaging, PR/AR and, web marketing, customer marketing, corporate events, demand marketing, alliance marketing, competitive and market intelligence, solutions marketing, business strategy and planning
  • Accountability for overall effectiveness of demand marketing programs for the company
  • Participation in D2L board meetings with responsibility for leading board level discussions on marketing strategy, metrics and operations.
  • Key spokesperson for the company with customers, press, analysts, partners, investors
  • Build and lead a world-class integrated marketing organization by hiring and retaining top talent.
  • Build easily measurable, repeatable processes into the marketing organization
  • Bring up key international markets and make sure the company executes a solid international plan
  • Dominate the competition.

What you'll bring to the role: 

The candidate will have a strong foundation in product marketing in the enterprise space with a proven record of strong partnership with field sales organizations.  Additionally, the ideal candidate will bring the following:

  • Extensive understanding of go-to-market strategies, ideally with a broad range of customer types and geographies
  • Proven success in creating great brands, driving revenue success and leading business transformation
  • Outstanding communications skills with ability to communicate highly complex ideas and concepts with simplicity, power and emotional impact
  • Superior soft skills and emotional intelligence enabling you to get the very best out of all those with whom you interact
  • Breadth of experience spanning both enterprise and consumer space, preferably across both private and public companies
  • Solid grasp of best in class demand generation principles including proven success driving demand in a B2B software company
  • Experience driving an integrated marketing philosophy across a global marketing organization
  • Goal oriented and passionate; wants to succeed and help D2L become a $1B+ company
  • Unquestionable integrity, decision making skills, and creativity
  • A competitive nature with an unrelenting will to win
  • Experience working as part of a globally dispersed leadership team
  • Forward thinking with the ability to drive change and re-imagine new and innovative ways of doing things

Recognizing the scarcity of the “perfect candidate,” the stronger the combination of experiences above, the stronger the candidate will be for this role.                     

Compensation will consist of the following:

  • Strong, competitive compensation with solid benefits package
  • Significant equity participation
  • The personal reward associated with playing a leadership role in the growth of cool company – plus it is a rare opportunity to transform an entire industry – you can be especially proud to tell you family about the significant impact you are having in changing the way the world learns
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D2L is committed to a fair and inclusive work environment. We are an equal opportunity employer that hires and attracts talent regardless of age, race, creed, color, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds and will not discriminate on these bases. We draw on diversity of thought and experience to reflect the rich array of cultures representing our broad customer base and we seek talent with diversity of life experiences and perspectives from around the world. If you have special accessibility requirements that need to be considered during the recruitment process, please let us know by emailing us at and a member of our HR team will get back to you. Information received relating to accommodation needs of applicants will be addressed confidentially. D2L maintains a drug-free workplace.

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