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- Use digital customer training programs to drive adoption and success.
- Choose the right data points to improve customer engagement and retention.
- Turn customer training programs into revenue generators.
Driving Company Growth With Customer Training
According to research by McKinsey & Company, 36% of all customer interactions happened digitally in July 2019. By July 2020, that number jumped to 58%. How, when and where companies train their customers is evolving in digital spaces. There’s no doubt that the pandemic has been an accelerant for digitization.
In this guide, we review some of the current trends impacting customer training and identify what businesses can do to drive transformation, success and growth into the future.