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On-Demand Webinar

Beyond Membership: A Revenue Shift Associations Can’t Afford to Ignore

What would happen if 20% of your membership revenue disappeared overnight? For some associations, this scenario is not hypothetical, it’s the new reality. Reliance on dues as the primary funding model leaves organizations vulnerable to market shifts, membership volatility, and financial uncertainty.

Forward-looking associations are recognizing the need for a fundamental revenue shift. To remain relevant and resilient, association leaders must embrace a diversified approach, thinking less like a traditional membership organization and more like a media company. That means strategically monetizing valuable content, education, and engagement opportunities while building new streams of non-dues revenue.

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Speakers:

Bill Sheehan

What You'll Learn

Strategic Value of Revenue Diversification

Explore non-dues revenue opportunities beyond membership fees and learn strategies to expand association revenue streams.

Strengthening Financial Resilience

Discover how diversified revenue can improve financial stability and adaptability.

Actionable Implementation Strategies

Gain practical tips, best practices, and real examples to successfully integrate and maximize non-dues revenue opportunities.

About This Webinar

In this session, we’ll explore practical strategies for moving beyond membership dues, including sponsorships, advertising, certification, educational programs, sponsored content, and strategic partnerships.

Join us to gain fresh insights into how your association can safeguard financial stability, amplify impact, and position itself for long-term success in a rapidly changing environment.

Speaker

Bill Sheehan

Bill Sheehan

Global Head, Association Strategy, D2L

Bill Sheehan

Bill Sheehan

Global Head, Association Strategy, D2L

Bill serves as the Global Head of Association Strategy at D2L, a company committed to revolutionizing learning experiences for associations and their members. With over 30 years of senior executive management experience in the association sector, Bill brings a wealth of expertise in operations, membership, marketing, events, and non-dues revenue generation. He has held key executive roles in prominent trade associations such as the National Confectioners Association, the National Association of Landscape Professionals, and the Electronic Retailing Association. Additionally, Bill has contributed significantly in senior positions at major association services companies, including Multiview, Naylor, and SmithBucklin. He specializes in implementing initiatives that fortify the bond between associations and their members, elevating member engagement, non-dues revenue, and overall value. Bill’s leadership extends to serving as the Chair of ASAE’s Industry Partner Alliance Committee, further highlighting his commitment to advancing the association community.