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Season 2, Episode 4 - Learning by Association

Embracing AI: Empowering Associations and Enhancing Member Value With Julian Moore

Julian Moore, an AI and Partnerships Consultant, joins us to talk about how you can use AI to help your association attract, engage and retain more members and cement its role as a trusted source of information within your industry.

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Highlights

00:54

The importance of personalization

02:15

Tips and tools

05:23

Increasing efficiency and engagement

06:47

Leaning into metrics

07:26

Associations are at the center of AI

08:18

Education as an invisible asset

10:29

The power of associations

13:42

The impact on member retention

14:47

Boards of directors and AI

17:02

Augmented and virtual reality

19:53

Appealing to younger members

23:35

The association as the source of truth

29:06

The biggest risk of not embracing AI

31:28

Implementing and training on AI

Artificial intelligence (AI) has the potential to be transformative for associations. It can be a catalyst of innovation that enables you to engage with members, partners, sponsors and other stakeholders in more targeted, personalized and effective ways. It will also have an impact on your membership, changing the expectations they have and the support they need to thrive in their careers.

Success for your association in the age of AI will mean keeping real people at the center—using emerging technologies to amplify the strengths of your staff, reflect the needs of your members and make your association stand out as the authority in its field.

In part two of our conversation with Julian Moore, a renowned AI and partnerships consultant, we explore how your association can use AI to:

  • engage members, especially those who aren’t currently active
  • personalize the member experience
  • attract younger generations earlier in their professional lives
  • reimagine conferences, tradeshows and other events
  • cement your role as a trusted source of information within your industry

Speakers

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The Essential Role of Non-Dues Revenue for Associations With Sean Soth

Season 2, Episode 5

Sean Soth joins us to talk about navigating the evolving landscape of association revenue, elevating business development to enable sustainable growth, and developing mission-centric strategies for generating non-dues revenue.