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Exclusive In-Person Event for Associations in DC

Learning is the Value: Turning Continuing Education into Your Association’s Growth Engine

June 10, 2026 | 11:30 AM - 2:00 PM EDT | Washington, DC

This Washington-area executive luncheon explores how associations can turn continuing education into a powerful growth engine. Learn how to align learning to member expectations, unlock non-dues revenue opportunities, and modernize your strategy to drive engagement, retention, and long-term impact.

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Speakers:

Bill Sheehan

What You'll Learn

Turn Learning into a Growth Driver

Learn how to position your education strategy as a core driver of member value, engagement, and retention aligned to what your members need and will pay for.

Unlock Non-Dues Revenue

Discover practical ways to scale impact and monetize learning from certifications to digital offerings.

Modernize for Greater Impact

Explore how you can leverage digital learning to expand reach, stay competitive, and deliver measurable outcomes across the member lifecycle.

Empowering Members Through Continuing Education

Continuing education is no longer an aspiration—it’s a necessity.  This is especially true in today’s increasingly competitive landscape where associations are competing for attention, working harder to retain members, and striving to attract the next generation. Yet within that challenge lies a distinct advantage: Associations are uniquely positioned to lead through learning.  

The data is clear. and consistently shows that the number one reason individuals join associations—and the number one resource they are willing to pay for beyond dues—is continuing education and professional development. When activated strategically, education becomes not only the primary driver of growth, but also the most powerful lever to deepen engagement, demonstrate impact and drive sustainable growth. 

This luncheon and learning session, designed exclusively for association executives in and around the DC, Washington area, explores how continuing education can become your most powerful lever for growth. 

D2L is a CAE Approved Provider. The program(s) linked above meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer which qualifies for CAE credit will clearly identify the number of CAE credits granted for full participation, and we will maintain records of your participation in accord with CAE policies.

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Where?

TEDDY & The Bully Bar, 1200 19th St., NW, Washington, DC 20036 | Private Dining Room – Sagamore 

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Speakers

Bill Sheehan

Bill Sheehan

Global Head of Association Strategy

Bill Sheehan

Bill Sheehan

Global Head of Association Strategy

Bill serves as the Global Head of Association Strategy at D2L, a company committed to revolutionizing learning experiences for associations and their members. With over 30 years of senior executive management experience in the association sector, Bill brings a wealth of expertise in operations, membership, marketing, events, and non-dues revenue generation. He has held key executive roles in prominent trade associations such as the National Confectioners Association, the National Association of Landscape Professionals, and the Electronic Retailing Association. Additionally, Bill has contributed significantly in senior positions at major association services companies, including Multiview, Naylor, and SmithBucklin. He specializes in implementing initiatives that fortify the bond between associations and their members, elevating member engagement, non-dues revenue, and overall value. Bill’s leadership extends to serving as the Chair of ASAE’s Industry Partner Alliance Committee, further highlighting his commitment to advancing the association community.

Tobin Conley

VP of Client Education

Tobin Conley

VP of Client Education

Tobin Conley, CAE joined DelCor in 2001 as a strategic consultant. With more than 35 years of experience in the nonprofit, higher education and association communities, he has considerable knowledge of the administrative practices and information technology processes of the nonprofit sector. Conley is a member of the American Society of Association Executives and has earned the Certified Association Executive designation in recognition of his knowledge of and involvement in the association community. Conley holds a B.A. degree in Political Philosophy from Michigan State University, Cum Laude as well as an M.A. degree in History and an M.L.S. from the University of Maryland, College Park. Prior to joining DelCor, he served as Vice President of Membership for the International Sign Association. He has also held previous positions at the Association of American Colleges & Universities, United Educators’ Risk Retention Group, and the National Association of College & University Business Officers.