Exclusive In-Person Evening Event for Associations in Atlanta
Beyond Membership: The Revenue Shift Associations Can’t Afford to Ignore
October 8, 2026 | 5:30 PM EDT | Atlanta, Georgia
Join fellow association leaders for an exclusive evening of dinner, networking, and discussion focused on helping associations move beyond dues dependence by diversifying revenue and better monetizing education. Participants will explore practical strategies—from certifications and on-demand learning to sponsorships and digital content—that strengthen member value while driving sustainable non-dues growth.
Register Now
Speakers
Bill Sheehan
Global Head of Association Strategy, D2L
Strengthening Member Value Through Diversified, Education-Driven Revenue
In today’s association environment, reliance on membership dues as a primary revenue source is no longer sustainable. Fluctuating renewals, evolving member expectations, and increasing competition for attention are creating financial uncertainty for organizations of every size.
Designed exclusively for association executives in and around the Tallahassee, Florida area, this exclusive dinner event brings together association leaders to explore how forward-thinking organizations are shifting from dues dependency to revenue resilience.
Over dinner and peer discussion, we’ll examine practical strategies to diversify revenue, monetize education more effectively, and create scalable programs that drive both mission impact and financial growth.
If your association is navigating flat membership growth, increasing budget pressures, or rising expectations for measurable impact, this discussion will provide the clarity, examples, and actionable insights needed to chart a path forward with confidence.
What You'll Learn
Assess Your Revenue Vulnerability
Evaluate your current reliance on dues and identify opportunities to diversify revenue streams strategically.
Identify Scalable Non-Dues Growth Models
Explore high-impact revenue levers including certification, digital learning, sponsored content, and strategic partnerships.
Build a Practical Revenue Diversification Roadmap
Walk away with actionable steps to integrate non-dues opportunities into your current structure without overwhelming your team.