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Modern sales teams face a daily balancing act. They have access to more tools, data and customer insights than ever—but they’re also navigating waves of intense competition and rising customer objections. So, what’s missing? Product enablement that makes a splash.
An effective learning management system (LMS) can deliver learning programs for sales enablement that reshape how sales reps learn, practice and perform. Without it, organizations risk leaving revenue, efficiency and customer trust on the table.
According to a sales enablement statistics report by G2, 76% of leadership teams believe sales enablement and operations are key to driving sales performance.
Recognizing the value of sales enablement is only the first step. Without the right approach or delivery, even well-intentioned efforts can fall short—and the effects can result in missed targets, frustrated reps and lost opportunities.
The Hidden Costs of Poor Product Enablement
Too often, companies roll out new products or features with a one-off email or a static training deck. The result? Sales reps miss important information or fail to retain the majority of what they’ve learned. This leads to missed talking points on calls and difficulty in positioning value—both of which can negatively impact performance and customer trust.
The consequences of poor product enablement are real and significant:
- Missed revenue opportunities: Product knowledge gaps lead to longer sales cycles and lower win rates. 84% of sales reps report meeting their quotas when supported by top sales enablement strategies (G2).
- Slower time to proficiency: Without proper learning pathways, new hires can take months to become proficient—yet 76% of sales leaders say investing in sales enablement can directly improve performance (G2).
- Increased turnover: Reps who don’t feel properly supported are more likely to leave, resulting in high turnover and associated talent costs.
- Lack of customer trust: Prospects can sense when a seller isn’t confident, which undermines credibility and slows or prevents conversion.
When sales enablement is supported by the right tools—like a strong learning platform—the impact is not only felt, but can be measured.
Demonstrating Value Through Metrics
When sales enablement is powered by a strong learning platform, the results are clear. Here are a few key metrics where organizations often find measurable improvements:
- Faster time to productivity: Structured onboarding and ongoing reinforcement can shrink ramp time for new hires by weeks—or even months—allowing sellers to start faster and with more confidence. High-quality onboarding programs help new hires become productive 3.4 months sooner, a time-to-productivity that’s 37% faster than firms with low-performing programs (G2).
- Higher quota attainment: Reps who are trained on product positioning, handling objections and customer scenarios consistently outperform those without proper training.
- Increased win rates: Confident, knowledgeable reps build stronger customer trust and close more deals. Organizations with sales enablement strategies see a 49% higher win rate on forecasted deals (G2).
- Lower turnover rates: Sales teams with ongoing professional development report higher job satisfaction and greater career growth within the same organization. Companies with low rep engagement can expect 30% more turnover (Highspot).
- Scalable knowledge sharing: Instead of knowledge living in pockets, make it accessible to everyone who needs it.
These outcomes signal more than just operational improvements—they reflect a powerful and strategic shift in how organizations empower their sales reps to perform, grow and succeed.
The Bottom Line
The sales landscape is only getting more complex, which makes continuous learning non-negotiable. A strong learning program provides the structure, interactivity and measurability that sales enablement needs to keep pace.
Investing in sales enablement isn’t just about training—it’s about performance, retention and revenue growth. Companies that enable their sellers effectively don’t just sell more; they build resilient, confident teams that can adapt to market shifts and customer needs.
It’s time to stop thinking of sales enablement as a “nice-to-have” and start treating it as the revenue lever it truly is.
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