Harnessing AI to Enhance Relevance, Member Value and Learning

Jeff Salin

Jeff Salin is the Senior Manager of Learning Experience at D2L, where he has been a key member of the Learning Services team for over 13 years. With a Master’s degree in Adult Education and a deep background in instructional design, he has developed hundreds of courses across the Corporate and Higher Education sectors using Brightspace. Jeff is a driving force behind innovation in digital learning, leading the AI adoption working group and guiding the transformation from Learning Strategy Consultant to Learning Experience Architect roles. His work spans strategic consulting, gamification, micro-credentials, and AI integration, all aimed at improving learner outcomes and operational efficiency. He also plays a central role in shaping partnerships, service enablement, and client success strategies that push the boundaries of modern learning experiences.

Rob Wenger

Rob Wenger has 30 years of experience as an entrepreneurial founder and technology executive. He is the Co-Founder of Higher Logic and currently the Chief Executive Officer for the company. Founded in 2007, Higher Logic connects people, knowledge and ideas through its community and engagement platform. Higher Logic serves over 3,000 customers through 350,000+ online communities with over 200 million users in 42 countries worldwide.

Previously, Rob was Chief Product Officer and Executive Chairman of Association Analytics, Founder and CEO of Cloud Generation as well as a Board of Director for Cosential. Underlying Rob’s repeated success is a deep passion and expertise in product strategy and development. Across businesses, associations and nonprofits, he works to positively impact each client’s success using smart, collaborative technology.

When not inventing the next great software tool, Rob is hanging out with his kids and planning their next great skiing adventure.