Skip to main content
Request a Demo

Exclusive In-Person Event for Associations in San Francisco

Beyond Membership: The Revenue Shift Associations Can’t Afford to Ignore

May 06, 2026 | 11:30 AM - 2:00 PM CST | San Francisco, California

This San Francisco‑area executive luncheon focuses on helping associations move beyond dues dependence by diversifying revenue and better monetizing education. Participants will explore practical strategies—from certifications and on‑demand learning to sponsorships and digital content—that strengthen member value while driving sustainable non‑dues growth.

Register Now

What You'll Learn

Assess Your Revenue Vulnerability

Evaluate your current reliance on dues and identify opportunities to diversify revenue streams strategically.

Identify Scalable Non-Dues Growth Models

Explore high-impact revenue levers including certification, digital learning, sponsored content, and strategic partnerships.

Build a Practical Revenue Diversification Roadmap

Walk away with actionable steps to integrate non-dues opportunities into your current structure without overwhelming your team.

Strengthening Member Value Through Diversified, Education‑Driven Revenue

In today’s association environment, reliance on membership dues as a primary revenue source is no longer sustainable. Fluctuating renewals, evolving member expectations, and increasing competition for attention are creating financial uncertainty for organizations of every size. Yet, the value associations provide through education, credentials, content, community, and expertise has never been stronger.

Designed exclusively for association executives in and around the San Francisco, California area, this luncheon and learning session explores how forward-thinking organizations are shifting from dues dependency to revenue resilience.

Together, we’ll examine practical strategies to diversify revenue, monetize education more effectively, and create scalable programs that drive both mission impact and financial growth.

From certification programs and on-demand learning to sponsored education, partnerships, and digital content ecosystems, you’ll discover untapped opportunities to transform learning into a sustainable growth engine and strengthening member value while generating meaningful non-dues revenue.

If your association is navigating flat membership growth, increasing budget pressures, or rising expectations for measurable impact, this session will provide the clarity, examples, and actionable steps needed to chart a path forward with confidence.

Register Now

Where?

STK San Francisco – 1 Market St Suite M3, San Francisco, CA 94105, United States | Private Dining Room – Cleo Room

Get Directions

Speakers

Bill Sheehan

Bill Sheehan

Global Head of Association Strategy

Bill Sheehan

Bill Sheehan

Global Head of Association Strategy

Bill serves as the Global Head of Association Strategy at D2L, a company committed to revolutionizing learning experiences for associations and their members. With over 30 years of senior executive management experience in the association sector, Bill brings a wealth of expertise in operations, membership, marketing, events, and non-dues revenue generation. He has held key executive roles in prominent trade associations such as the National Confectioners Association, the National Association of Landscape Professionals, and the Electronic Retailing Association. Additionally, Bill has contributed significantly in senior positions at major association services companies, including Multiview, Naylor, and SmithBucklin. He specializes in implementing initiatives that fortify the bond between associations and their members, elevating member engagement, non-dues revenue, and overall value. Bill’s leadership extends to serving as the Chair of ASAE’s Industry Partner Alliance Committee, further highlighting his commitment to advancing the association community.