A practical guide to gaining board suport for learning
Getting Your Board on Board
Today’s associations are under pressure to deliver greater member value, diversify revenue and stay relevant in a rapidly changing landscape. This guide shares practical strategies from experienced association leaders on how to position learning as a strategic investment that earns executive and board buy-in.
Learn From Association Leaders
Hear how experienced leaders have successfully positioned learning as a strategic driver of organizational growth. Inside the guide, you’ll discover practical advice from executives representing professional associations and industry experts who have navigated board conversations, demonstrated measurable value and built long-term support for learning initiatives.
Featuring insights from:
Ayça Donaghy, The Lighting Industry Association
Bruce Rosenthal, Bruce Rosenthal Associates
Letty Kluttz, Association for Professionals in Infection Control and Epidemiology
Neal Couture, American Society for Nondestructive Testing
Rozalyn Werner-Arcé, Ontario Public Buyers Association
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A practical framework for securing board buy-in
Inside the Guide
Learn how to build a compelling business case for learning through four strategic pillars:
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Draft a Strategic Blueprint
Align learning with your association’s mission, strategic priorities and long-term goals.
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Engineer Measurable Return
Demonstrate ROI through data, phased investments and measurable business outcomes.
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Reinforce the Internal Framework
Build executive champions, gain stakeholder alignment and strengthen organizational support.
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Design for Long-Term Resilience
Create a future-ready learning strategy that keeps members engaged and your association competitive.
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Whether you’re introducing a new learning strategy or expanding an existing one, this guide provides practical advice to help you build confidence, secure board support and position learning as a long-term driver of member value and organizational growth.