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Season 2, Episode 2 - Learning by Association

How Supporting Staff Creates Better Member Experiences With Tracy Folkes Hanson, CAE

In part two of our conversation, Bill Sheehan and Tracy Folkes Hanson, CAE, President & CEO of CSAE, talk about the importance of supporting staff to create more meaningful experiences for members and drive growth for the association.

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topics

Highlights

00:04

Importance of belonging and connection

01:44

Challenges in articulating the value and benefits of associations

03:48

The need for personalized experiences and building relationships with members, meeting them where they’re at

04:32

The role of associations in driving associations forward

05:48

The need for associations to clearly communicate their purpose and value proposition

07:51

The place of remote work

09:14

Checking in with staff and members about what’s working and what’s not

10:46

Talk Tuesdays with CSAE

12:29

Culture really belongs to the people

14:30

Rising above the clutter to help the association stand out

15:31

The role of education and learning in associations

17:39

Rooting programs and activities in member value

18:48

Delivering value for members

19:54

The ongoing relevance and importance of associations in their industries

21:05

Reaching out to universities and trade schools to engage students

23:01

The role of subject matter experts in associations

26:24

Communicating the value

27:27

The potential impact of AI on associations

Associations might face some major changes, but they continue to bring tremendous value to the professions and people they serve. They advocate for their industries, elevate the voices of experts, and give members a place to advance in their careers.

At the heart of bringing these goals to life is an association’s staff.

In part two of our conversation with Tracy Folkes Hanson, CAE, President & CEO of CSAE, we explore:

  • personalizing experiences that meet members where they’re at
  • nurturing a healthy, dynamic workplace culture
  • providing professional development opportunities and pathways
  • adapting to meet the evolving needs of employees
  • rallying around a shared value proposition and making sure every member of staff has the ability and confidence to articulate it

Speakers

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Unlocking Potential: How Associations Can Thrive in the Age of AI With Julian Moore

In this episode, Julian Moore, an AI and Partnerships Consultant, joins us to discuss what associations need to know about AI and how they can make strategic use of it.