Building on success
The Partners Symposium went ahead in October 2020 and was well attended by healthcare technology management professionals from across the industry. With 15 speakers and an array of panel discussions and live demonstrations, there were a lot of moving parts for a one-day event, but everything went off without a hitch, and feedback from both customers and senior leaders at PartsSource was very positive.
“The whole day was a big success,” comments Jeremy Negrey. “Each session went totally smoothly, and Brightspace worked like a charm. In fact, our leadership team was so impressed with our ability to execute that they have now asked us to deliver our upcoming sales kickoff meeting via the Brightspace platform too.”
Now that PartsSource has successfully used the Brightspace platform to coordinate its response to the COVID-19 crisis, the company is renewing its focus on user training and certification. New external training programs are set to launch in early 2021, and the company is eager to introduce elements of gamification such as leaderboards and badges to boost participation and encourage users to engage more fully with PartsSource’s online community.
“We’re excited about the possibilities for community-building with Brightspace,” says Jeremy Negrey. “When our technology and product teams want to communicate some new feature to our customers, for example, they’ll be able to interact directly with users via the community. That instant, personal connection is so much more powerful than just adding another set of product pages to our corporate website.”
Analytics will be another key theme. “Beginning next year, we’re going to really begin to look at engagement and tie that back to business goals such as customer renewals,” says Jeremy Negrey. “If we can identify common themes in customer behavior in our online community, we’ll be able to predict whether each customer is likely to renew with us, for example.”
He concludes: “The assumption today is that organizations that are more engaged in our training programs will be more likely to renew, more likely to grow their partnership with us; they will have fewer support calls and generally be happier with us as a provider. Brightspace will be a key tool to help us put real data behind those assumptions and ensure our customers keep finding value in what we offer.”