D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift.
New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.
D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.
D2L has had a singular mission for 25 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.
A member of our Talent Acquisition team reviews ALL of our applications - yes a real person reviews resumes! They are excited to read more about what amazing things you could add to D2L.
We may continue to review applications on a rolling basis, but recommend applying by September 16th at 9:00am ET to ensure you are included in initial application reviews.
GENERAL DESCRIPTION:
We’re looking for a proactive and analytical Marketing Operations Co-op to join our Marketing Operations team. This is a great opportunity to gain hands-on experience working with a modern marketing technology stack and supporting critical systems, campaigns, and process improvement initiatives that power our Marketing team.
You’ll work regularly in Salesforce, Marketing Cloud Account Engagement (Pardot), and other tools in our marketing tech stack. You’ll assist in campaign execution, support data governance initiatives, and collaborate cross-functionally with teams including Revenue Operations, Marketing, and Enablement to help streamline marketing operations and drive campaign effectiveness.
HOW WILL I MAKE AN IMPACT?
Systems & Campaign Support
- Assist in maintaining and improving tools across our Marketing Tech stack (Salesforce, Marketing Cloud Account Engagement/Pardot, 6sense, ZoomInfo, and more).
- Contribute to campaign setup, execution, and reporting.
- Help perform usage audits to ensure adoption and ROI of marketing systems.
- Troubleshoot user issues and provide operational support for marketing programs.
Data Management
- Execute data cleanup and enrichment projects using enrichment and cleansing tools.
- Help define and maintain data quality and governance practices across marketing databases.
- Assist with data uploads, list segmentation, and lead management processes.
Reporting & Analysis
- Support the build-out of ad-hoc reports and dashboards in Salesforce, Marketing Cloud, and Excel to help Marketing and BDR teams make data-driven decisions.
- Assist in campaign attribution analysis and lead funnel reporting.
Automation & Testing
- Participate in User Acceptance Testing (UAT) for new marketing automation workflows, integrations, or system enhancements.
- Document and test campaign automation rules, lead scoring models, and nurture programs.
WHAT YOU'LL BRING TO THE ROLE:
Competencies:
- Proactive Mindset: Curious and eager to figure things out. You ask questions and take initiative.
- Analytical: Comfortable digging into data, identifying patterns, and connecting insights to actions.
- Collaborative: Enjoy working cross-functionally across Marketing, Sales, and Operations.
- Problem Solver: Thrive in ambiguity and approach challenges with structure and creativity.
- Clear Communicator: Comfortable keeping others informed and asking for clarification when needed.
- Organized: Strong time management skills to juggle multiple campaigns and projects.
- Willingness to Learn: Open to feedback, quick to pick up new tools, and eager to develop marketing operations skills.
Skills
- Marketing Automation: Familiarity with tools like Marketing Cloud Account Engagement (Pardot), HubSpot, or Marketo is helpful; experience with Pardot is a plus.
- Salesforce CRM: Basic familiarity with CRMs; Salesforce knowledge is an asset.
- Excel: Comfortable with basic formulas; willing to learn pivot tables, VLOOKUPs, etc.
- Reporting Tools: Experience building simple reports or dashboards is a bonus.
- AI Tools: Familiarity or interest in applying AI tools (ChatGBT, CoPilot, etc)
Qualifications/Experience:
- Currently enrolled in a post-secondary program in Business, Analytics, Computer Science, or a related field
- Interest in Marketing Operations, Business Systems, or Data Analysis
- Previous co-op, internship, or project experience related to business systems, data, or operations is a plus
The expected weekly salary range for a student hire in this role is listed below. The base salary offered is determined by each candidate’s relevant knowledge, skills, education, training and experience. It is aligned to ensure both internal and external competitiveness using market data for the geographic location and school specific salary surveys.
Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!
Why we're awesome:
At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following through #LifeAtD2L:
- Impactful work transforming the way the world learns
- Flexible work arrangements
- Learning and Growth opportunities
- Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
- 2 Paid Days off for Catch the Wave related activities like exams or final assignments
- Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
- Retirement planning
- 2 Paid Volunteer Days
- Competitive Benefits Package
- Home Internet Reimbursements
- Employee Referral Program
- Wellness Reimbursement
- Employee Recognition
- Social Events
- Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.
D2L is committed to a fair and inclusive work environment. We are an equal opportunity employer that hires and attracts talent regardless of age, race, creed, color, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds and will not discriminate on these bases. We draw on diversity of thought and experience to reflect the rich array of cultures representing our broad customer base and we seek talent with diversity of life experiences and perspectives from around the world. If you have special accessibility requirements that need to be considered during the recruitment process, please let us know by emailing us at [email protected] and a member of our HR team will get back to you. Information received relating to accommodation needs of applicants will be addressed confidentially. D2L maintains a drug-free workplace.