D2L Careers
Marketing
As master marketers, creators, and collaborators, we shape inspiring messages and experiences that tell D2L’s story and drive awareness and growth. Interested in learning more?
How does Marketing Make an Impact at D2L?
Our marketing function is a unified organization that is aligned with the customer journey, spanning awareness, engagement, conversion, and enablement. We focus on team collaboration, streamlined workflows, and creative alignment to ensure harmony across every marketing function. Our teams are spread across the world with people in North America, Latin America, Europe, Asia, and Australia.
Marketing Mission
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Tell the D2L Story
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Engage our communities
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Generate Demand
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Promote our Brand
Product Marketing
Digital Marketing
Demand Generation Marketing
Marketing Communications
International Marketing (Regional Marketing Teams)
Product Marketing
Our mission in Product Marketing is to deliver the right solution, to the right audience, using the right message. At the heart of it, we are responsible for developing positioning, messaging, competitive differentiation, and enabling the D2L teams to ensure they are aligned so they can work efficiently to generate and close opportunities.
Digital Marketing
The Digital Marketing team leads and executes our SEO (Search Engine Optimization), SEM (Search Engine Marketing) and Paid Social strategy. In collaboration with product marketing, demand generation, and content marketing, the team deploys omni-channel nurture programs to create and capture demand.
Demand Generation Marketing
The Demand Generation Marketing teams in K-12, Higher Ed, and Corporate are responsible for generating demand with D2L’s clients and prospects. They support their respective segments to ensure students and learners reach their potential through the tools that Brightspace offers. Our team feels passionately about the creativity that our jobs entail, and we love striving, hitting, and surpassing our goals.
Marketing Communications
The Marketing Communications team is responsible for telling the D2L strategy and promoting our brand, both internally and externally. The team is responsible for Corporate Communications, Public Relations, Social Media, and Analyst Relations.
International Marketing (Regional Marketing Teams)
Our International Marketing Teams in EMEA, LATAM, and APAC are responsible for all facets of marketing, including online, direct mail, web-based, and integrated marketing plans.
Unique Activities and Events
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Solution Spotlight at FUSION
(annual user conference)
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Marketing Kick-off (MKO)
(annual team event)
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Solution Spotlight for Sales Kickoff
(annual sales conference)
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Product Awards
such as CODIEs, Talented Learning, etc.
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Organizers of Sparkplugs
for our Marketing organization
Leadership
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Michael Rutkowski
Vice President, Revenue Marketing
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Kenneth Chapman
Vice President, Learning Innovation
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Imran Ahmed
Vice President, Product Marketing
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David Demoe
Senior Director, Digital Experience
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Heather Baker
Director, Product Marketing