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Season 2, Episode 8 - Learning by Association

Embracing Change and Innovation to Drive Association Growth With Artesha Moore, FASAE, CAE

Artesha Moore joins us to talk about why associations need to embrace innovation to fuel growth and navigate uncertainty and changes ahead.

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Highlights

00:00

Introduction to Artesha Moore

03:36

The role of community and connection in associations

07:05

Navigating relationships between associations and suppliers

09:44

The impact of COVID-19 on association dynamics

12:44

Innovative leadership and board dynamics

16:09

Challenges facing associations in 2025 and beyond

16:58

Developing strong business acumen to drive growth

20:47

Say the thing—even if it’s uncomfortable

22:12

Staying ahead of the technology curve

Every association wants to show leadership in its space. But amid a sea of uncertainty, that can be easier said than done. Fueling growth might mean looking beyond what you’ve done before and exploring what you can do next. What programs, practices and processes are holding you back? Where else can you look for guidance? 

In this episode of Learning by Association, host Bill Sheehan talks with Artesha Moore, FASAE, CAE, president and CEO of Association Forum, about the importance of innovation in navigating the changes ahead of us.  

They discuss: 

  • taking inspiration from other industries when it comes to new business strategies 
  • having difficult conversations to challenge the status quo and encourage innovation 
  • getting boards engaged so they become active participants in strategic initiatives 
  • leaning into partnerships with vendors, suppliers and partners 
  • providing high-quality experiences that continue to deliver sought-after value and promote community engagement 

Artesha’s insights into leadership, governance and the future of associations make this episode a must-listen. 

Speakers

View next

Making Your Association the Place Members Want to Be With Artesha Moore, FASAE, CAE

Season 2, Episode 9

Bill Sheehan talks with Artesha Moore, FASAE, CAE, on how associations can thrive through agility, innovation and bold leadership in a fast-changing world.