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Member Engagement and Retention

Member Engagement and Retention

Member Engagement is Harder to Sustain when Education Programmes Feel Disconnected

D2L Brightspace LMS helps associations deliver personalised, engaging learning programmes at scale, with AI-powered tools that simplify content creation and support stronger education experiences.

Talk to a D2L for Associations Specialist

49%
increase in learner engagement

Source: Grain and Feed Trade Association
25%
Increase in course completion

Source: ISC2

The Challenge

Learning Helps Associations Deliver Value Beyond Renewal Season

Member Expectations are Rising

Members expect timely, relevant content but limited resources can make it difficult to keep learning programs current and engaging.

Engagement must Happen Year-round

Learning creates meaningful touchpoints between conferences, events and renewal cycles, helping associations stay relevant throughout the year.

Content Needs to Stay Fresh

Membership and Education teams need to create and update courses quickly, but limited time and resources can slow delivery.

It is Hard to Know what is Working

Associations need visibility into member engagement, completion and learning trends to improve programs.

What Sets D2L Brightspace Apart

Learning Experiences Designed to Keep Members Engaged

Brightspace LMS helps associations deliver personalised, easy-to-use learning that supports members through every stage of their professional journey.

Personalised Member Learning

Create learning paths, professional development programs and role-based experiences that help members find content aligned to their goals.

AI-Supported Content Creation

D2L Lumi helps small teams work faster and save time with AI capabilities to support course content creation, assessments, quizzes, practice questions and other learning activities faster.

Easy-to-Use Member Experience

Give members a unified experience with one place to access courses, resources, certificates and progress tracking.

Data-Driven Engagement Insights

Use analytics to understand engagement, track completion and identify where members need support.

Integrations

Seamless Integrations that Simplify Learning Operations for your Team

Connect Brightspace with your association’s broader tech ecosystem, including 1,800+ integrations and popular AMS tools.

Nimble AMS

iMIS

Re:Member

much more

By making the user experience smooth in Brightspace, we have gained the confidence of our learners and are providing them with a high-quality, immersive learning experience which our metrics show is leading to higher engagement.

Seán Goucher Technology Enhanced Learning Manager, Royal College of Physicians Ireland

In the first two weeks, we saw the biggest uptake in any of our course materials in the past 10 years.

Teresa Beazley Commercial & Training Manager, Lighting Industry Association

We can already see that the leaderboard and badging system is prompting our learners to apply more drive, determination and diligence to their studies: skills that will benefit them in the workplace as well as the exam hall.

Stuart Pedley-Smith Head of Learning, Kaplan Financial

Impact

Turn Member Learning into Ongoing Engagement

Members

Personalised learning that supports career growth, professional development and ongoing connection to the association

Membership Managers and Education Teams

More ways to engage members from onboarding to renewal, with easier workflows to create, deliver and update relevant learning programs at scale

Association Leaders

Stronger member value, better visibility into engagement and a learning strategy that supports member retention and growth

D2L For Associations

Explore how D2L Brightspace can help your association increase member engagement and retention with personalised, easy-to-use learning experiences.

Talk to a D2L for Associations Specialist

Students have to interact with the content, answer knowledge checks and make decisions. We focused on the learner experience and a 49% increase in engagement is massive, so we’re really happy with that. Cairo OkbaDigital Programmes ManagerGafta