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Watch the On-Demand Webinar

Learning by Association

How the UK’s top professional associations are unlocking revenue and diversifying their member value proposition through learning

Date: 26 October 2023 | Time: 2pm BST (GMT+1)

We are excited to present our brand-new webinar series: “Learning by Association”. Our first session will be discussing how thought leading associations are unlocking new revenue streams and diversifying their member value proposition through learning.

Professional associations today face a monumental challenge: member behaviour and expectations have changed—and there’s no denying that this shift has weakened traditional revenue streams. Professional associations—just like any organisation—need to adapt and find innovative ways to grow financially. Relying solely on traditional revenue sources may limit your potential for expansion. By diversifying your revenue streams, you open up exciting opportunities for growth.

If it seems unclear as to how you can tap into the new association revenue paradigm, fret not. We’ve teamed up with leading industry experts to explore this topic in depth in our latest webinar. Join us alongside industry leaders for a robust discussion that promises to equip you with actionable insights to drive your association’s financial evolution.

Join our D2L host alongside a panel of guest speakers from the industry, for a powerful conversation on the state of the current climate and the opportunities for growth.

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1 Hour


Together, we will explore:

  • Why a solid strategy is needed to power a long-term transformation of learning
  • Repackaging your educational offering to drive higher financial returns
  • Making an impact—raising overall standards in the profession
  • Monetising your associations learning programs with integrated eCommerce
  • Transforming and future-proofing your association and the skills and competencies of your members

And we look forward to exploring this with you on Thursday 26 October at 2pm.


Ayça Donaghy CEO at Lighting Industry Association
Jason Baker Founder of Snowfish Learning
Andrew Howie Chief Finance and Commercial Officer at British Society of Lifestyle Medicine