Why micro-credentials are taking the working world by storm
Organizations are being challenged by a growing skills gap and talent shortage. Micro-credentials can help, bringing value both employers and employees.
Gone are the days when a 30-year career with one company was a badge of honour. For today’s professionals—especially Gen Z—the idea of doing the same thing for decades sounds less like stability and more like a slow existential crisis.
During his keynote at the AuSAE MX 2025 conference, Scott Millar, CEO of BOP Industries, dropped a stat that caught our attention: younger generations are now changing careers (not just jobs) approximately every seven years. Let’s unpack why this is happening, what it means for the future of work, and how learning institutions, especially associations, can meet the moment.
It’s not just a gut feeling or a catchy soundbite. There’s plenty of data from right here in Australia and New Zealand that confirms this trend is real and worth paying attention to:
This is more than job-hopping—it’s identity-shifting. It’s flexibility by design.
When it comes to work, a paycheque isn’t the only thing Gen Z wants. They’re looking for:
Let’s look at some of the findings in Deloitte’s 2025 Gen Z and Millennial Survey. Of the Gen Z respondents, 89% said that having a sense of purpose keeps them motivated and engaged at work. If that wasn’t evidence enough, when asked why they chose to work for their current employer, the top three reasons were:
If those needs go unmet, younger workers don’t simply hesitate. They pivot to another role, industry or entirely new career. According to Deloitte’s research, 21% of Gen Zs are no longer working in the industry they intended, and 31% say they intend to switch employers in the next two years.
When it comes to learning, Gen Zs put a priority on flexibility and relevance. Enter: micro-credentials. These short, focused, stackable qualifications offer:
Whether it’s data storytelling, digital marketing, AI literacy or leadership essentials, micro-credentials give learners exactly what they need, when they need it.
Organizations are being challenged by a growing skills gap and talent shortage. Micro-credentials can help, bringing value both employers and employees.
This is where associations can (and should) shine. As the trusted voice in your industry, you can provide:
You’ve already got the network. Now it’s about matching that with smart, agile learning opportunities that support members through every twist and turn of their careers.
Now more than ever, the question isn’t if your members will change careers. It’s when they’ll do it and whether they’ll see your association as a partner on that journey or a relic of the past.
Offer them relevance, agility and community, and you’ll stay indispensable—no matter where their careers take them.
As member expectations evolve, associations must too. This whitepaper shows how leading associations are using digital tools, personalised learning and integrated systems to boost engagement, retention and revenue. Learn what’s working, what’s next and what’s at risk if you don’t adapt.
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