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On-Demand Webinar

The Learning Equation: When Investment + Strategy = Self-Funded Growth 

A candid discussion between D2L and the Lighting Industry Association (LIA) on understanding the difference between “price” and “cost” when evaluating learning management systems.

Learning budgets are under scrutiny. Membership numbers are plateauing. Revenue streams need diversification. Sound familiar? There’s an equation that leading membership organisations have cracked: Investment + Strategy = Self-Funded Growth.

Watch as D2L and the LIA break down the questions to ask yourself and your vendor(s) when assessing how to optimise your learning strategy to achieve organisational growth and impact on your industry. Through real case studies and practical frameworks, discover how a learning strategy doesn’t just retain members—it can generate the revenue to fund itself whilst driving organisational growth.

This isn’t about justifying training budgets. It’s about solving the learning equation that turns investment into measurable returns through membership growth, operational efficiency and financial stability that boards celebrate, not challenge.

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Why watch?

Calculate true total cost of ownership: Learn to evaluate learning investments beyond upfront costs to calculate true ROI and growth potential.

Measure learning strategy success: Establish metrics that demonstrate learning's impact on organizational growth, member value and long-term financial sustainability rather than just engagement statistics.

Revenue generation methodology: Identify and develop the income streams that make learning investment self-sustaining.

In today’s uncertain climate, member needs are shifting, resources are stretched and the pressure to demonstrate lasting value is only growing. For many membership organisations, the answer lies not in cutting back—but in thinking differently. 

Who should watch? 

Perfect for heads of learning, membership directors and senior leaders at membership organisations with over 1,000 members. Whether you’re defending current learning investments or exploring new strategic possibilities, this webinar provides tangible food-for-thought and takeaways on how a learning strategy can help you achieve similar impact to your peers—regardless of whether you are using Brightspace, another LMS or are yet to offer learning at your organisation. 

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Meet the Panelists

Sasha El-Halwani

Sasha El-Halwani​

Senior Revenue Marketing Manager EMEA​, D2L

Author George Ayley

George Ayley​

Manager, Enterprise Sales​ EMEA, D2L

Teresa Beazley​

Commercial & Training Manager​, The Lighting Industry Association (LIA)