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Learning by Association

How ANZ’s top associations are unlocking revenue and diversifying their member value proposition through learning

Date: 31 January 2024 | Time: 12 PM AEDT, 2 PM NZDT

D2L Australia are excited to launch a brand-new webinar series: “Learning by Association”

In the ever-evolving landscape of professional associations, one thing is clear: the dynamics of member behaviour and expectations have undergone a profound transformation. This shift has not only challenged the status quo but has also posed a significant threat to traditional revenue streams. To navigate this new reality, professional associations must adapt and explore innovative avenues for financial growth. Relying solely on conventional revenue sources may hinder the potential for expansion. Diversifying revenue streams is the key to unlocking exciting opportunities for sustainable growth and ensuring your association’s future success.

Join Tony Maguire, regional director for Australia and New Zealand at D2L, as he leads our panel of speakers, Sam Bonwick, Optometry Australia and Deanna Varga, Mayvin Global.

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45 Minutes


Together we discussed:

  • Understanding the Shift: Analyse the evolving dynamics of member behaviour and expectations that have redefined revenue prospects.
  •  The Power of Diversification: Discover the potential of diversifying revenue streams and how it can reshape your association’s financial trajectory.
  • Innovating for Sustainability: Learn about cutting-edge approaches to revenue generation that align with the interests and needs of your members, ensuring long-term sustainability.
  • Case Studies and Best Practices: Gain insights from real-world examples and best practices that showcase successful diversification strategies in action.
  • Q&A Session

Don’t miss this opportunity to learn from experts and peers alike. Join us in unlocking new revenue streams and diversifying your member value proposition through the power of learning and register today!

Panel Members

Sam Bonwick Head of Education, Optometry Australia

Sam Bonwick is Head of Education at Optometry Australia, where he leads a team responsible for the planning, development and delivery of high-quality education content, tools, and resources to meet the continuing professional development needs of members. Sam has a background in educational publishing and is passionate about applying learning design and product management principles to continuously improve learning.

Woman with long dark hair smiling at the camera, wearing an orange geometric necklace
Deanna Varga CEO, Mayvin Global

Deanna specialises in revenue generation, diversification and financial sustainability for associations and the business events sector. With 25 years’ experience, Deanna possesses comprehensive knowledge for revenue-raising, measuring ROI, membership models, fundraising, sponsorship, relationship management and stakeholder engagement, self-generated revenue streams and a strategic framework for financial sustainability.

Deanna began her career in the business events sector, working with Australian and international associations to bid for their international congresses. She has continued to work with associations as a Non Executive Director, and through her company Mayvin Global. Deanna’s company has supported associations with projects such as revenue roadmaps and generation and strategy with clients such as: Destinations International, Business Events Sarawak, Consumer Healthcare Products Australia, Community Broadcasting Radio Association, Institute of Quarrying Australia, Assistive Technology Suppliers Australia, Property Council of Australia and the Australasian College of Physical Scientists and Engineers in Medicine.

She has also spoken on this topic at association conferences internationally including, International Congress and Convention Association (ICCA), Professional Convention Management Association (PCMA), Australasian Society of Association Executives (AuSAE) and Answers for Associations. In November 2023, Deanna released a second white paper on this topic, titled Diversifying Revenue – An Association’s Guide to Kick Start Commercial Thinking.

A grey haired man wearing grey sports jacket with brown and navy blue striped jumper smiles at the camera.
Tony Maguire Regional Director, ANZ, D2L

Tony leads the D2L team and focuses on executive-level engagement across the ANZ region.  He is a seasoned executive and industry leader whose experience ranges from Fortune 500 companies including Apple and Oracle to advising entrepreneurial Australian start-ups and leading regional market entries for global companies.

He has created deep and lasting local and international networks over his 25 years in the EdTech space – always with a focus on collaboration and using learning to drive business transformation.