Upcoming Live Webinar
Why your learning offer isn’t driving retention
(and what high-performing associations do differently)
July 09, 2026 | 11am BST (GMT+1) | 30 minute presentation + optional 30 minute discussion
This session started a conversation at MemberWise Solutions Day in June. In response to requests from the event’s attendees: we’re running it again. Live, expanded and open to questions.
In this practical and thought-provoking session, we’ll explore why learning often fails to influence retention, engagement or revenue—and what high-performing associations are doing differently to turn learning into a strategic growth lever.
We’ll deliver the original 30-minute presentation, followed by an extended 30-minute live discussion and Q&A where you can ask questions, share challenges and explore ideas with peers.
Save your seatWhat you’ll learn
Why learning activity isn't translating into organisational impact
Understand why completions, attendance and CPD hours often fail to demonstrate value—and what metrics matter instead.
What high-performing organisations do differently
Learn how leading membership organisations connect learning engagement to retention, revenue and organisational growth.
How to reposition learning as a strategic growth driver
Discover practical ways to move learning beyond a member benefit or cost centre and establish it as a driver of relevance, resilience and long-term success.
About this session
Membership organisations are under increasing pressure to retain members, diversify revenue and demonstrate value. While many invest heavily in learning, yet struggle to show how it contributes to organisational goals beyond course participation and CPD delivery.
Drawing on real examples from professional bodies and membership organisations, this session explores how leading associations use learning engagement data to inform decision-making, strengthen member relationships and support sustainable growth.
Following the presentation, we’ll stay online for an informal discussion and live Q&A—giving you the opportunity to dive deeper into the topics that matter most to your organisation.
Who should attend?
This session is designed for leaders across:
- Membership and engagement
- Learning and professional development
- Commercial and revenue functions
- Digital, product and transformation
Particularly those responsible for improving member retention, growing non-dues revenue, demonstrating organisational impact and building long-term resilience.