Identifying revenue opportunities

Financial pressures, fluctuating international student enrolments, the emergence of generative AI (GenAI), and the rapid shift to online and blended learning are redefining the higher education landscape.

There are opportunities for universities to help diversify the range of courses on offer. Some universities and technical and further education (TAFE) providers have already capitalised on this, offering online short courses to diversify revenue streams. More universities could be doing this but aren’t. So, what is the cost of inaction?

The Australian lifelong education market size is projected to reach around $33.92 billion by 2034, growing at a compound annual growth rate of 12%. With the rising trend of micro-credentials and the growing emphasis on lifelong learning, higher education institutions are expanding beyond traditional degree programs. Governments and employers are prioritising job-ready skills, and employees are increasingly seeking opportunities to upskill and reskill to stay competitive in an evolving workforce. Universities are well placed to offer this through their LMSs.

Brightspace can enable you to evaluate your portfolio and use the analytics capabilities to help inform decision-making around your most commercially viable offerings. Are some courses consistently under-enrolled or not achieving the right outcomes? Is there an opportunity to trim certain courses and expand others?

Course Merchant can then help enable you to expand your online reach with an integrated, branded storefront—that can enable learners to discover, browse, purchase and self-enrol in your course offerings. While Creator+ can allow you to take existing long-form content and create shorter courses, upskilling modules or micro-credentials packages.