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The Lighting Industry Association Logo

The Challenge

Association Learning Programs are Hard to Monetise

Expertise is Underused

Valuable expertise often lives across courses, webinars, events and publications, making it difficult to package into scalable learning products.

Sales Workflows can be Fragmented

Teams need an easier way to manage catalogs, access, payments and learner records across systems.

Content must be Refreshed Quickly

Revenue programs need current, engaging content that can be updated without adding more manual work.

ROI is Hard to Prove

Leaders need data on engagement, completion and adoption to understand which offerings are driving revenue and growth.

What Sets D2L Brightspace Apart

Launch Courses. Grow Revenue. Expand your Reach.

Brightspace LMS helps associations create, sell and measure learning programs with an experience that is easy for learners and manageable for teams.

Integrated eCommerce

Create a seamless purchasing experience with integrated eCommerce that makes it easy to package, promote and sell learning programs.

AI-Supported Content Creation

D2L Lumi helps small teams work faster and save time with AI capabilities to support course content creation, assessments, quizzes, practice questions and other learning activities faster.

Easy Access for Learners

Give learners a simple path to browse, enroll, access and complete paid learning experiences

Revenue and Engagement Insights

Use built-in analytics and reporting to track adoption, completion, and learner trends for more informed decisions on program success and revenue growth.

Integrations

Seamless Integrations that Simplify Learning Operations for your Team

Connect Brightspace with your association’s broader tech ecosystem, including 1,800+ integrations and popular AMS tools.

Nimble AMS
iMIS
Re:Member

much more

By moving to online, self-paced learning, we have been able to maintain our income while significantly reducing our overheads, leading to a projected 75% contribution margin within the next 18 months.
Teresa Beazley Commercial and Training Manager, Lighting Industry Association
With the Agribility™ platform we can reach more people, potentially gain more members … what we have here is a commercial business that sits within Gafta.
Cairo Okba Digital Programmes Manager, Gafta
Online payments have significantly improved our users’ experience and driven subscription uptake, while also simplifying administrative processes in-house.
Rebecca Harnett eLearning Technology Manager, Royal College of Psychiatrists

Impact

Turn Learning Into a Predictable Revenue Channel

Members

Easy access to paid learning that supports professional goals and keeps them connected to the association

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Membership Managers and Education Teams

Faster creation and updates with AI-powered workflows and built-in authoring tools, plus a simpler way to package, sell and manage courses, certifications and professional development programs

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Association Leaders

More visibility into engagement, adoption and growth opportunities beyond membership dues

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D2L For Associations

Explore how D2L Brightspace can help your association create, sell and scale learning programmes that support non-dues revenue growth.

We reframed learning from a cost centre to a growth enabler. Ayça Donaghy CEOThe Lighting Industry Association