How do you build a digital first education strategy to drive new revenue for your organization?
Over the last two years we’ve seen revenue from in-person events drying up and it’s become imperative to develop new growth strategies.
We are sitting down with Gabriele Janes from the Canadian Marketing Association (CMA) to chat about how they built their professional designation program to generate new revenue and reach thousands of learners across the world.
In this webinar, we’ll discuss:
- How CMA developed and executed their strategy.
- The impact of the program on business growth.
- What learners are looking for in a modern online experience.
- The components of a modern online experience and the next phase of CMA’s digital transformation strategy.
Senior Advisor, Learning, CMA
Bianca Del Vecchio
Senior Customer Advocacy Manager, D2L
Check out CMA’s success story here