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On Demand

How to Drive Member Engagement with Education

Duration: 1 hour

Holly Whitaker, Learning Strategies Consultant


In an increasingly competitive landscape, we need to clearly differentiate to show value to members as our number one priority. Providing membership with on-demand access to innovative learning experiences can be that differentiator. “How to drive member engagement with education” discusses how to turn members into advocates by providing continuous, self-directed learning opportunities no matter where association members are and what device they are using. Holly Whitaker, Learning Strategies Consultant of Desire2Learn (D2L) outlines how to create a stronger connection between members and associations, while supporting each member’s individual career advancement.

  • Improving membership retention and promoting growth
  • Deepening engagement with members
  • Measuring the success of learning programs for ongoing success
  • Increasing monetization opportunities for existing learning offerings

Want to learn more practical strategies on how to drive growth for your association? Download our e-book.

For more great events, check out Sidecar, for more professional development opportunities for association leaders.

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