Organizations are always on the lookout for tools and tactics that will enable them to improve learner engagement, retention, and performance—ultimately maximizing the success of their corporate learning programs. Gamification can help to make that possible by giving learners spaces to safely practice what they are learning, compete in fun and interactive ways, collaborate and socialize with others, and master their skills. Companies that have implemented game-based learning see collaboration go up by over 50% and attendance rates grow by more than 20%.
But implementing gamification effectively can sometimes seem like a daunting task. Where do you start and, once you’ve begun the process, how do you make sure it stays on track? Fortunately, with the right advice and guidance, gamifying elements of your corporate learning experience can be easy, intuitive, and rewarding.
Unlock the strategy behind the success
If you want to find out how to put gamification to work as part of your corporate learning strategy, this is the guide for you:
- Understand the benefits of gamification and what makes it such a powerful learning tool.
- Reveal step-by-step instructions showing you how to put your ideas and visions into practice.
- Find out what goes into rewards like badges, certificates, trophies, leaderboards, and more.
- See real-world examples of how organizations have put gamified corporate learning into action.
Gay Lea foods, a large Canadian dairy cooperative, was on a mission to accelerate the development of its elected directors and delegates. It sought an engaging way of empowering them to enhance their skills, so it built a series of interactive courses designed to make learning as fun and intuitive as possible. The series featured a fictional dairy cooperative called Dombridge Dairy Farmers that was populated with avatars representing the dairy executives and board members. Interacting with the avatars allows Gay Lea Foods’ learners to experience a realistic simulation of the actual scenarios they could experience in their particular roles.
UK-based professional education company Kaplan Financial (part of U.S.-based Kaplan Inc.) specializes in helping accountancy and tax students achieve high-stakes qualifications (the make-or-break kind), servicing both large and small employers, major accountancy firms, and individual learners. Its ongoing challenge is improving upon how it helps its learners achieve exam success. That led the organization to implement a gamified learning platform for one of its clients. The platform combined a points-based leaderboard and a badging system to award academic performance, mobilize learner success, and encourage behaviors well-suited to achieving exam success. As the platform gained traction among learners, Kaplan soon discovered that it had potentially unlocked a hidden level of performance—progress. So it decided to take its gamification platform to the next level with a modern learning platform.