Desire2Learn Fundraiser Supports Canadian Cancer Society | Press Release | D2L
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  • Kitchener-Waterloo, ON

Desire2Learn Fundraiser Supports Canadian Cancer Society

Press Release

Desire2Learn Incorporated (“Desire2Learn”), a leading provider of mission-critical enterprise learning solutions, is pleased to be participating in and supporting the “Pie in the Face for Phil” fundraiser.

The Phil behind the fundraiser is Phil McAuley, late partner of Sabina Simons, QA Analyst, Learning Platform team with Desire2Learn. Phil lost his battle with cancer on August 17, 2010 at the age of 23. He fought a courageous battle with melanoma cancer since September 2007 and was enrolled in the University of Waterloo, Software Engineering where he maintained his honour’s status. He was working as a co-op student at RIM (TSX: RIM, NASDAQ: RIMM) until his illness prevented him from continuing. The “Pie In the Face for Phil” fundraiser monies will support the work of the Canadian Cancer Society in memory of Phil.

“We wanted to show our continued support to Sabina and Phil’s family by raising money for this worthy cause,” says Rose Kocher, Program Manager, Enterprise Architecture at Desire2Learn. “What started as a two-team/three manager event quickly grew company-wide with participation from all managers and staff. Staff and friends are eagerly raising money for the Cancer Society by donating to the “Pie in the Face for Phil” fundraiser so they can ‘pie’ their favourite manager.”

Why donate to this fundraising cause?

Not only will monies raised support the Canadian Cancer Society’s ongoing research efforts, the Desire2Learn Management Team will also take a pie in the face based on donation thresholds. For every $10 donated, a Desire2Learn staff member will qualify to win a chance to make a whipped cream pie with various toppings and put it in the face of any manager that has been committed to participate if employees meet the dollar threshold.

$250 raised Claudio Gambetti, Program Manager, LP, gets a pie in the face
$500 raised Rose Kocher, Program Manager, Enterprise Architecture, gets pied
$750 raised Claudio and Rose both get a pie in the face
$1000 raised Claudio, Rose and Brian Cepuran, Director, Product Technology gets a pie in the face
$2500 All Desire2Learn managers are pied
$5000 All Desire2Learn directors are targeted
$7500 Desire2Learn Executive Team

The $2500 and $5000 thresholds have already been surpassed with $5325 being collected to date. The goal is to keep going and take aim on the executives.

“Our team is doing a wonderful job contributing back to the community with various fund raising and volunteer activities, including events such as ‘Pie in the Face for Phil’,” states John Baker, President & CEO, Desire2Learn. “Reaching the goal of $7500 will mean all of the company management team will be getting a pie in the face this Friday, including myself. It’s all in good fun and definitely supports a worthwhile cause.”

Donations will be accepted until noon on Thursday, October 28 at which time the lucky staff that get to make and throw the pies will be notified. Donations can be made online at

The pie in the face date will take place at Desire2Learn on Friday, October 29 at Noon. If you would like to attend, please contact Valerie at

About Desire2Learn

Desire2Learn comprises Desire2Learn Incorporated and its subsidiaries. Desire2Learn Incorporated is a world-leading provider of enterprise eLearning solutions that enable institutions and other organizations to create teaching and learning environments that reflect their vision, values, goals, pedagogical approaches and branding. Desire2Learn and its subsidiaries support more than five million learners worldwide and clients include higher education, K-12, as well as associations, government and other leading organizations. Founded in 1999, Desire2Learn is headquartered in Kitchener, ON, Canada with personnel located in North America, the U.K. and Australia. For more information, visit:, call 1.519.772.0325 or toll-free 1.888.772.0325 (within North America), +44 808.234.4235 (U.K. and Europe), 0.800.452.069 (New Zealand) and 1.800.656.210 (Australia).

Press Contacts:

John McLeod
Vice-President, Marketing, Desire2Learn Incorporated
Twitter: @Desire2Learn