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D2L Selected by the Canadian Marketing Association to Help Give Marketers New Skills, Technologies and Insights

Press Release

Brightspace engages professional learners on all devices with multimedia content, gamification and self-assessment

Marketers in Canada are now able to learn the newest marketing skills wherever and whenever they want. The Canadian Marketing Association (CMA) has selected D2L’s award-winning Brightspace Learning Management System (LMS).  This platform offers interactive, personalized learning to marketing professionals enrolled in CMA’s online courses.

CMA’s approach to education is to provide learning experiences ‘by marketers for marketers,’ which requires a turnkey LMS that can deliver dynamic online courses to facilitate competency-based learning. With D2L’s Brightspace, the CMA, Canada’s #1 marketing association,  has adopted a modern, multimedia solution.

“We’re excited to be working with the CMA and its community across Canada,” said John Baker, CEO of D2L. “Today’s marketers expect a learning experience that is completely personalized: relevant and interactive, delivered on their time and in the formats they choose. Brightspace was created to do exactly that and we look forward to helping the CMA engage thousands of marketers across the country.”

“Our profession is evolving faster than ever so marketers need to continually learn and apply new skills to remain competitive,” said Doug Brooks, President & CEO at the CMA. “We’ve chosen D2L’s Brightspace as our learning platform as it’s easy to use, sleek and engaging to support students on their path to their Certified Marketing Specialist™ designation.” For more information regarding CMA’s online courses, please visit

About Brightspace

D2L’s Brightspace is an LMS that helps schools and institutions deliver personalized learning in a classroom or online to people anywhere in the world. Created for the digital learner, Brightspace is cloud-based, runs on mobile devices, and offers rich multimedia to increase engagement, productivity and knowledge retention. The platform makes it easy to design courses, create content, and grade assignments, giving instructors more time to focus on what’s most important – greater teaching and learning. At the same time, analytics reports track and deliver insights into the performance levels of departments, courses, or individuals. Brightspace was recently named the #1 LMS in Higher Ed by Ovum Research and #1 in Adaptive Learning by eLearning Magazine. In addition, Aragon Research included Brightspace in its highly-coveted Hot Vendors In Learning list.

About the Canadian Marketing Association 

The Canadian Marketing Association embraces Canada’s major business sectors and all marketing disciplines, channels and technologies. Its corporate members encompass all facets of business-to-business and business-to-consumer marketing organizations including both brands and agencies. These organizations make a major contribution to the economy, driving commerce, investments in media and new marketing technologies while providing employment for millions of Canadians. For more information, please visit

About D2L

D2L is the software leader that makes the learning experience better. The company’s cloud-based platform is easier to use, more flexible, and smart. With Brightspace, companies can personalize the experience for every learner to deliver real results. The company is a world leader in learning analytics: its platform predicts learner performance so that companies can take action in real-time to keep employees on track. Brightspace is used by learners in higher education, K-12, and the enterprise sector, including the Fortune 1000. D2L has operations in the United States, Canada, Europe, Australia, Brazil, and Singapore.

D2L Media Contact

Tory Waldron

Senior Manager, Corporate Communications, D2L Corporation

[email protected]

Twitter: @D2L

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