Three Strategies to Increase Engagement of a Multigenerational Membership

  • 2 Min Read

To remain competitive and engage every learner, associations need to cater to a multigenerational membership base.

Whether you’re a professional or trade association, one thing is clear: the world of work has changed! Millennials (born between 1981 and 1996) took over being the largest portion of the US workforce during the first quarter of 2015. With baby boomers remaining on the job longer and Gen Ys entering the workforce, the labor force is now made up of four generations, each with their own needs. This is not only having an impact on the organizations these individuals work in, but also the associations to which they belong. In order to remain competitive and engage every learner, associations need to cater to a multigenerational membership base.

Incorporate Social Assessments

Social AssessmentTM is a modern learning framework that allows individuals to gather feedback from their peers on specific topics. Video assessments are a particularly excellent tool for practicing a specific skill or behavior and gathering feedback from other individuals in the association. For both professional and trade associations, using these types of assessments would minimize instructor costs and increase member participation.

Develop a Holistic Communications Plan

While promoting interaction among the various generational membership groups, it’s also important to understand the needs of each. Every generation likes to interact and consume information differently, and it’s important for every generation to feel like they are receiving a personalized experience. A holistic communications plan catering to each audience could help your members understand the benefits available to them, hence increasing overall engagement.

Promote Intergenerational Collaboration

Oftentimes when we talk about multigenerational environments we are referring to the disparate characteristics of those generations, but we sometimes forget the strength that diversity brings to an organization. To support collaboration among your members, consider incorporating communities of practice into your learning strategy. Building communities will allow your members to collaborate with each other, share knowledge and bridge the skills gap by learning interactively. Millennials could support baby boomers with technical skills, while Gen Xs could teach Gen Ys how to make the most out of their membership experience. This will increase the stickiness of your programs and improve member engagement.

See d2l.com/associations to learn more about how you can take your multigenerational learning programs to the next level.