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  • London

BMJ Selects D2L’s Brightspace to Enhance Its Online Learning Experience

Press Release

D2L, the global learning technology leader, today announced that BMJ, a global healthcare knowledge provider, has chosen the Brightspace Learning Management System (LMS) to help improve its learning environment. The platform will be rolled out on its Research to Publication product — a global research methodology and publishing programme for early career academics in healthcare research that has been created in partnership with the University of California, San Francisco.

The healthcare research programme had been using an in-house built learning platform. As the business grew, it became clear that the platform was limited technically and was becoming difficult to maintain. BMJ decided to work with a third party to build a more sophisticated platform to meet their growing requirements.

“The platform we built five or six years ago worked for us at the time, however the scale of our business has increased and we found it was becoming more difficult to meet our customers’ and learners’ needs,” said Ross Whistler, product manager at BMJ. “Our Research to Publication programme includes 52 modules that offer step-by-step research advice to academics all over the world, making it not only vast, but also complex. On top of that, we work with many different customers worldwide, with each having their own specific learner and branding requirements. We also have different levels of learners using the programme, from novice to experienced academics. This level of diversity meant it was essential we had a platform that could adapt depending on each individual customer and learner’s needs.”

Brightspace is mobile responsive, offers real-time analytics, a personalised learning experience and is built with accessibility in mind, all within one flexible LMS. The dynamic and mobile Daylight interface lets instructors design courses easily, create content and grade assignments on their phone or tablet. Brightspace’s built-in analytics lets BMJ’s customers monitor courses and tailor each learner’s experience.

“Following our intensive testing process with D2L, it became apparent early on that Brightspace was the best platform for us. Not only have we been able to customise the platform to accommodate our volume of content, but it is engaging and easy to use. Usability is paramount for us as we need our learners to like the interface and user experience so they keep coming back to us. Brightspace features such as its search and find functionality, ePortfolios and detailed analytics are also key in helping us deliver a much more comprehensive learning platform. Indeed, our customers now have access to tools that help their academics learn faster and more effectively, plus they have full insight into each learner’s progress and attendance – something we’ve never been able to provide before,” said Whistler.

“We are very excited and honoured to be working with BMJ,” said Elliot Gowans, Senior VP International, D2L. “The research journal has a lot of niche requirements and we’re delighted that we have been able to tailor Brightspace to meet all these needs effectively. Brightspace’s flexibility, accessibility and usability are three key reasons why it was the right platform for BMJ and we look forward to extending our relationship to additional programmes in the future.”

Quick Facts

  • The testing process involved 1-2 months of intensive sand-boxing
  • Brightspace was chosen for its ability to meet BMJ’s niche LMS requirements
  • The Research to Publication Brightspace rollout will eventually be extended to include additional programmes



BMJ is a healthcare knowledge provider that aims to advance healthcare worldwide by sharing knowledge and expertise to improve experiences and outcomes. We publish one of the world’s most cited general medical journals, The BMJ, alongside 65 indexed specialty journals. We also produce e-learning modules, events and clinical decision support tools that help healthcare professionals improve the quality of healthcare delivery. For a full list of BMJ products and services, please visit



D2L’s Brightspace is a cloud-based learning platform that makes learning easy, flexible and smart. Brightspace is not like a traditional Learning Management System (LMS) it is easy to create engaging courses and content, integrate video, personalise learning, capture and share expertise across the organisation, and supports all mobile devices. Plus, Brightspace enables the future of learning with adaptive learning, intelligent agents, course interactives, full support for competency-based learning and world-leading learning analytics. Our clients report improved productivity, performance growth, lower turnover of employees, greater engagement and ultimately better business outcomes.



D2L believes learning is the foundation upon which all progress and achievement rests. Working closely with clients, D2L has transformed the way millions of people learn online and in the classroom. Learn more about D2L for schools, higher education and businesses at

D2L Press Contact

Jamie Waddell and Laurence Cooper
Finn Partners, 020 7017 8434
[email protected]

Twitter: @D2L_EMEA

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