Infographic: Connecting with Millennial Membership

With millennials now owning a good share of the labour market, a prevalent challenge that professional associations now face is meeting the learning needs of millennial members. They’re increasingly turning to technology, including next-generation learning engagement platforms.

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Infographic Description

This infographic is called Connecting with Millennial Membership: The Changing Face of Professional Associations Requires a More Modern Learning Experience.

To remain relevant and valuable to a tech savvy, knowledge-hungry millennial audience, associations are now actively rethinking their learning strategies to incorporate new kinds of content and delivery methods. Using next-generation learning platforms, associations can play an important role in helping young professionals quickly accumulate knowledge, stay abreast of industry change, and remain in lock-step with fast-moving best practices.

• Baby boomers are retiring at a rate of 10,000 per day, leaving behind a huge hole in organisational knowledge and leadership.
• More than 30% of American workers today are millennials. However, Millennials are the European Union’s minority population.
• This group will constitute 75% of the workforce by 2025. In Europe, they are comparatively a scarce resource, which brings on a war for talent in specific industries/careers.
• Millennials are now exhibiting increased loyalty to their employers, with an increased number expected to stay with their companies beyond five years.
• Millennials are committed to their personal learning and development and this remains their first-choice benefit from employers.
• 51% of millennials expect they will have to retrain in response to increased use of automation in the workplace.
• The half-life of skills (currently at five years) continues to decrease rapidly, and work is being constantly reinvented.
• 41% of millennials say they prefer to communicate electronically at work than face to face or even over the telephone.
• Three-quarters (75%) of millennials believe that access to technology makes them more effective at work.
• 87.4% of professional organizations are offering technology-enabled learning to their members.
• An additional 8.4% indicate they plan to use technology in the next 12 months.
• Of the professional organizations that are using technology for learning, 41% provide a mobile version of at least some of their content.
• 61.1% of those using technology for learning indicated they are currently offering their members access to a learning platform.

Resources:

http://www.investopedia.com/articles/personal-finance/032216/are-we-baby-boomer-retirement-crisis.asp

https://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/gx-dttl-2014-millennial-survey-report.pdf

https://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/gx-deloitte-millennial-survey-2017-executive-summary.pdf

https://www.pwc.com/gx/en/managing-tomorrows-people/future-of-work/assets/reshaping-the-workplace.pdf

https://www2.deloitte.com/content/dam/Deloitte/global/Documents/About-Deloitte/gx-deloitte-millennial-survey-2017-executive-summary.pdf

https://www2.deloitte.com/content/dam/Deloitte/au/Documents/human-capital/deloitte-au-hc-global-human-capital-trends-2017-280217.pdf

https://www.pwc.com/gx/en/managing-tomorrows-people/future-of-work/assets/reshaping-the-workplace.pdf

http://www.iedp.com/articles/a-european-perspective-on-millennials/

http://www.catalyst.org/knowledge/generations-demographic-trends-population-and-workforce

Cobb, Jeff, and Celisa Steele. Association Learning + Technology. Rep. Tagoras, 2015-2016. Web.