Professional associations are turning to tech to remain relevant and valuable to millennial members.
With millennials now owning a good share of the labour market, a prevalent challenge that professional associations now face is meeting the learning needs of millennial members. They’re increasingly turning to technology, including next-generation learning engagement platforms.
This infographic is called Connecting with Millennial Membership: The Changing Face of Professional Associations Requires a More Modern Learning Experience.
To remain relevant and valuable to a tech savvy, knowledge-hungry millennial audience, associations are now actively rethinking their learning strategies to incorporate new kinds of content and delivery methods. Using next-generation learning platforms, associations can play an important role in helping young professionals quickly accumulate knowledge, stay abreast of industry change, and remain in lock-step with fast-moving best practices.
- Baby boomers are retiring at a rate of 10,000 per day, leaving behind a huge hole in organisational knowledge and leadership.
- More than 30% of American workers today are millennials. However, Millennials are the European Union’s minority population.
- This group will constitute 75% of the workforce by 2025. In Europe, they are comparatively a scarce resource, which brings on a war for talent in specific industries/careers.
- Millennials are now exhibiting increased loyalty to their employers, with an increased number expected to stay with their companies beyond five years.
- Millennials are committed to their personal learning and development and this remains their first-choice benefit from employers.
- 51% of millennials expect they will have to retrain in response to increased use of automation in the workplace.
- The half-life of skills (currently at five years) continues to decrease rapidly, and work is being constantly reinvented.
- 41% of millennials say they prefer to communicate electronically at work than face to face or even over the telephone.
- Three-quarters (75%) of millennials believe that access to technology makes them more effective at work.
- 87.4% of professional organizations are offering technology-enabled learning to their members.
- An additional 8.4% indicate they plan to use technology in the next 12 months.
- Of the professional organizations that are using technology for learning, 41% provide a mobile version of at least some of their content.
- 61.1% of those using technology for learning indicated they are currently offering their members access to a learning platform.