Digital Marketing Executive, EMEA Job in multiple locations | Careers at D2L
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  • Multiple Locations
  • Full-time
  • Marketing

Digital Marketing Executive, EMEA

  • Reference #: 3586707
Multiple locations

London, UK or Remote - UK

The Marketing Manager will demonstrate to be a proven marketer who will be responsible for the growth of D2L’s go to market plan in the EMEA Region.

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift. 

New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L has had a singular mission for 20 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

A member of our Talent Acquisition team reviews ALL of our applications - yes a real person reviews resumes! They are excited to read more about what amazing things you could add to D2L. 

Job Summary:

The Digital Marketing Executive will be responsible for all digital marketing campaigns across sectors and geographies, under the supervision of the International Digital Marketing Manager, and ensure that D2L’s online presence, lead generation and other digital projects are meeting brand standards to market products and services successfully.

As a key member of the marketing team, the successful candidate will be D2L’s go-to person for all digital requests.  We’re looking for someone who has experience working within a fast-growing high-tech company. They will proactively work with various groups including Segment Marketing, Public Relations, Events and International Marketing teams to understand corporate objectives and deliver digital activities and content to the web to meet those objectives. 

How will I make an impact?

  • Execute all digital activities including SEO/SEM, web updates, email marketing, social media, and online advertising campaigns. 
  • Drive content of the D2L website to ensure messages align with the brand and corporate objectives
  • Develop strategies for Customer Acquisition, using a variety of digital channels to drive traffic to the website and acquire customers - email, social, SEO, PPC, social advertising
  • Work cooperatively with other functional areas within Marketing to design, develop and implement web-based communication strategies 
  • Translate the digital strategy through campaign management so that your marketing colleagues and external agencies can support on execution
  • Interface with Web Developers to build content, site architecture, usability, maintenance, updating and evolution of the website 
  • Analyze digital statistics/website traffic and seek opportunities and avenues to optimize performance and report insights to leadership 
  • Monitor effectiveness and research ROI opportunities, making recommendations for improvement, developing and implementing corresponding solutions
  • Assist with project and resource planning

What you'll bring to the role:

  • 2 – 3 years’ experience delivering digital marketing campaigns and web content
  • Ability to create positive external relationships and internal cross-functional stakeholders
  • Strong knowledge of Google Analytics and Google Search Console
  • Experience with tracking technologies, i.e UTMs and Google Tag Manager
  • Background with CMS solutions like Wordpress
  • Working knowledge of HTML, CSS
  • Budget management
  • Strong organization skills and project management experience 
  • Experience working within a fast growing, global company
  • Proven team player who is both flexible and adaptable
  • Combination of corporate and agency work experience is preferred
  • Ability to handle multiple projects simultaneously and work effectively in a fast-paced, deadline-driven environment with rapidly changing priorities
  • Strong analytical and research skills
  • Attention to detail
  • History of web user experience is an asset

Education Requirements: 

  • Bachelor’s degree in Marketing, Web Development or Communications

Don’t meet every single requirement? We strongly encourage you to still apply! At D2L, we are committed to creating a diverse and inclusive environment. We encourage your application even if you don't believe you meet every single qualification outlined, because we love to help our people grow and develop!

Why we're awesome:

At D2L, we are dedicated to providing you with the tools to do the best work of your life. While some of our perks and benefits may vary depending on location or employment type, we are proud to provide employees with the following;

  • Impactful work transforming the way the world learns
  • Flexible work arrangements
  • Learning and Growth opportunities
  • Tuition reimbursement of up to $4,000 CAD for continuing education through our Catch the Wave Program
  • 2 Paid Days off for Catch the Wave related activities like exams or final assignments
  • Employee wellbeing (Access to mental health services, EFAP program, financial planning and more)
  • Retirement planning
  • 2 Paid Volunteer Days
  • Competitive Benefits Package
  • Home Internet Reimbursements
  • Employee Referral Program
  • Wellness Reimbursement
  • Employee Recognition
  • Social Events
  • Dog Friendly Offices at our HQ in Kitchener, Winnipeg, Vancouver and Melbourne.
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D2L is committed to a fair and inclusive work environment. We are an equal opportunity employer that hires and attracts talent regardless of age, race, creed, color, religion, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, status as a protected veteran or any other legally protected grounds and will not discriminate on these bases. We draw on diversity of thought and experience to reflect the rich array of cultures representing our broad customer base and we seek talent with diversity of life experiences and perspectives from around the world. If you have special accessibility requirements that need to be considered during the recruitment process, please let us know by emailing us at [email protected] and a member of our HR team will get back to you. Information received relating to accommodation needs of applicants will be addressed confidentially. D2L maintains a drug-free workplace.

To all recruitment agencies: D2L does not accept agency resumes. Please do not forward resumes to our HR alias e-mail address, to any D2L employee, or to other Desire2Learn e-mail addresses. D2L will not pay any fees related to unsolicited resumes.