Content Marketing Specialist Job in multiple locations | Careers at D2L
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  • Multiple Locations
  • Full-time
  • Marketing

Content Marketing Specialist

  • Reference #: 3366879
Multiple locations

Kitchener, Ontario or Toronto, Ontario

The Content Marketing Specialist is a passionate content creator—with a unique talent for producing both long and short form content. You have experience writing website copy, blogs, customer success stories, white papers, and in-depth research reports. You are constantly generating (and executing) new ideas for engaging content across the marketing funnel. You’re passionate about the audience; you’re comfortable juggling several diverse projects at once, you can write but also manage external writers and you’ve proven to be an excellent project manager.

D2L is a cloud company that is modernizing education and building the Future of Work. The old models of teaching and learning are in the midst of the largest transformation in history, and D2L is at the heart of that fundamental shift. 

New models of teaching and learning enable a personalized, student-centric experience – and deliver improved retention, engagement, satisfaction, and results for learners of all ages – in schools, campuses, and companies.

D2L is disrupting the way the world learns, by providing the next generation learning environment and solutions to engage and inspire learners. And most importantly, by giving customers a platform that is easy, flexible, and smart. No other company provides a solution as robust and innovative as D2L.

D2L’s has had a singular mission for 20 years and is dedicated to that same mission in the years ahead: to transform the way the world learns – and by doing so, we will help improve human potential globally.

Job Summary:

The Content Marketing Specialist is an content creator—with a unique talent for producing both long and short form content. You have experience writing website copy, blogs, customer success stories, white papers, and in-depth research reports. You are constantly generating (and executing) new ideas for engaging content across the marketing funnel. You’re passionate about the audience; you’re comfortable juggling several diverse projects at once, you can write but also manage external writers and you’ve proven to be an excellent project manager.

How will I make an impact?

  • Develop content that supports our existing value prop – creating thought leadership content that focuses on the macro challenges, jobs to be done, pains, gains and fears that our target audience faces.
  • Create awesome content including blogs, customer success stories, infographics, white papers, evaluation guides, video scripts, ROI studies and research reports.
  • Integrate our customer voice to help tell our story whenever possible.
  • Master our target audience and their buying behaviors to make sure the right content reaches the right people at the right time.
  • Work with our social media and communication teams to amplify the content through owned, earned, and paid channels.
  • Monitor and report on content marketing metrics and show continuous improvement of the content strategy based on analytics.
  • Manage third party writers and industry experts to produce top quality content at scale.

What you’ll bring to the role:

  • 4+ years of copywriting, content marketing or journalism experience
  • Bachelor’s degree (marketing or related field preferred)
  • Excellent communication, writing, editing, and project management skills
  • Demonstrated experience using digital and/or print content to generate leads and sales
  • Strong experience with search engine optimization
  • Ability to thrive under tight deadlines with limited resources
  • Ability to multi-task and quickly prioritize projects and communicate priorities to stakeholders
  • Experience with the education market is a bonus.
  • Project management skills and attention to detail.

Why we’re awesome…

Key reasons you should apply:

  • Supported to do the best work of your life
  • Mission to transform the way the world learns
  • #1 company in North America for Candidate Experience (beating out all the other companies you know). Plus, we have an amazing company that keeps winning awards for Most Admired Company Culture, Best Managed, Best Company for Young People, and so many others.

Plus, we also offer:

  • Flexible work hours
  • Two paid volunteer days
  • Health and wellness programs
  • Collaborative work environment
  • Healthy snacks
  • Gym on site
  • Various committees including Environmental Advisory Committee and Social Committee
  • And lots of other great benefits
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