How to Use Video for Social Assessment in the Workplace
Employees can improve performance by using video to get regular feedback from peers, coaches, mentors and managers.
Once thought to be too complicated and expensive to produce, video has now become an everyday technology for social interactions, work, and learning.
When it comes to learning, knowledge sharing has been the frontrunner in video use cases, but a much more impactful use of video is emerging: social assessment.
What is Social Assessment?
Social assessment is about enabling feedback from peers, coaches, mentors, and managers on demonstrations of skill. Social assessment isn’t a comprehensive, 360-degree review that’s conducted annually. It’s allowing employees to gain valuable insights into their performance on a day-to-day basis by enabling others to provide feedback on examples of their work.
Social assessment allows for conversations around all kinds of deliverables and for iterative improvement. It’s a great way to get feedback as needed from a broad audience of peers and experts.
How Can Video Support Social Assessment?
Video allows anyone to create an artifact or proof of performance that can be shared, commented on and discussed. Some specific use cases for video-supported social assessment may be:
- Debriefs: create a video of a debrief of a project or work effort, and allow others to comment and provide their insights, opinions, and feedback.
- Reflections: record yourself reflecting on a learning experience and invite others to share their reflections as well.
- Roleplays: whether practicing sales interactions, professional presentations, or customer service skills, video can allow you to demonstrate your skill set and allow others to give you specific feedback for improvement.
- Process walk-throughs: most skills aren’t one simple behavior, but the culmination of a series of tasks. Creating a video of completing a process from beginning to end can invite feedback on process improvement.
Social Assessment for Developing Leaders
Providing great feedback is a skill that all managers and leaders in your organization should have, but how do you help them develop those skills? Social assessment is not only great for employees, but provides development opportunities for managers and leaders as well.
Imagine that, as a part of leadership development, your leaders were asked to provide feedback on a video of an employee presentation or sales call. By reviewing each other’s feedback, leaders in your organization can improve their own feedback skills, ultimately resulting in more meaningful social assessment across the organization.