We had a pleasant surprise this past week–the e-Literate blog identified D2L as gaining significant momentum in a “two-horse race” to win new clients in higher education. Phil Hill reported D2L’s focus on empathy was core to a dramatic increase in new clients–particularly in North America and Europe.
Our very talented Chief Operating Officer, Cheryl Ainoa, did a great job sharing what we are doing to develop deep customer empathy. Obviously, we’re pleased with the impact–building experiences our clients love.
We spend a great deal of time reimagining learning–to make learning experiences better, easier, flexible, and smart. I am proud of D2Lers’ track record. We are leaders in areas like competency-based education (CBE), learning analytics, open standards, and accessibility.
But it has been walking in our customers’ shoes that guided our recent innovations–our Daylight user experience, our unique responsive mobile design (that works even on hand-me down mobile phones), and our modern microservices cloud architecture that has helped us achieve the best uptime in our industry for the past two years.
Phil also talked about “narrow but excellent” as core to our success–he is right, we are doing more than simply launching more features. Our aim is to have customers do more than simply use the features–we want them to love the experience.
We have been working hard to reimagine all our efforts to build one easy-to-use learning platform, with one codeline, one modern cloud, act as one cohesive global team, build one awesome culture (#LifeAtD2L)–all aligned to give learners a beautiful experience. By listening closely to our clients and narrowing our focus–it allows us to move faster–to deliver things that matter to our clients.
This work has not been easy and it has taken time to build momentum. You must engage your whole organization in delivering on one goal–in our case–that goal is to transform the way the world learns.
At the heart of our effort is building a culture that empowers D2Lers to do the best work of their lives–I want them to race home to tell their friends and family about how they are making an impact. It’s clear to me that each D2Ler cares deeply about working closely with our clients on things that truly matter.
For us at D2L, building technology is about a whole lot more than just gaining market share, convenience for learners, or new features–it must improve learning, engage, and inspire!
This post was originally published on LinkedIn Pulse.