Making game-based learning part of your organization’s customer training programs can bring a variety of benefits. It can help make learning experiences “stickier,” give learners a clear understanding of the milestones they need to hit, and provide them with evidence of the skills and knowledge they’ve earned. It can also help your organization keep an eye on engagement and performance trends to make sure programs are hitting the mark and improve them over time.
But it’s not without its pitfalls. When it’s executed effectively, it can be a game changer (pun intended) for organizations and learners alike. When it’s not, it can be perceived as being anywhere from too simplistic and gimmicky to overly complicated and hard to understand.
Here are three tips you can use to help make sure your gamification strategies stay on the right track.
1. Make the Levels and Rewards Relevant
One consideration is to make sure that the skills, knowledge, and competencies you’re targeting through game-based learning are relevant to both your organization and its learners.
- For your organization: What skills do your customers need to be able to use your products and services to their fullest? What technical skills do you need to focus on? What are the soft or durable skills you need to factor into your plans?
- For your customers: What skills, both technical and durable, do they want to gain? Which products and services are the most popular with them? Are there areas in which they could benefit from more support or enablement?
Being able to connect micro-credentials to on-the-ground realities will give them more staying power and help them have a bigger impact.
2. Let Customers Build Skills at the Right Pace
It’s also crucial that game-based learning helps customers build knowledge and skills at a pace that keeps them engaged and interested but doesn’t discourage or frustrate them.
In a blog on using design thinking to create programs that meet the needs of workplace learners, Kiara Graham, a learning strategy consultant with D2L, walked through a process you can leverage to understand your audience, develop solutions tailored to them, and then test the programs before releasing them on a mass scale. You can read it here.
3. Use Game-Based Learning If It’s Right for You
Although we’re fans of game-based learning, it’s important that organizations don’t jump into it just for the sake of including it. For game-based learning to leave a lasting impact, it must be the right fit for your organization and its learners, and it must be one part of your larger learning strategy.
Make Gamification Part of Your Learning Strategy
Implementing game-based learning can sometimes seem like a daunting task. Where do you start and, once you’ve begun the process, how do you make sure it stays on track? If you want to find out how to put gamification to work as part of your learning strategy, this is the guide for you:
- Understand what makes game-based learning such a powerful tool.
- See step-by-step instructions that show you how to put ideas into practice.
- Find out what goes into elements like awards, leaderboards, and more.